Marketing to millennials : reach the largest and most influential generation …
Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?
- Edisi
- -
- ISBN/ISSN
- 9780814433225
- Deskripsi Fisik
- 1 online resource (xix, 202 p.) illustrations
- Judul Seri
- -
- No. Panggil
- 658.8 JEF m
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